Call for Papers: EURAM 2020 Track on ST06_10 - Innovation for Circularity, Green Technologies and Sustainability


Join us in Dublin 10-12th of June 2020 for the 20th Anniversary of the EURAM conference!

We invite you to submit your research to European Academy of Management - EURAM 2020’s track on
ST06_10 Innovation for Circularity, Green Technologies and Sustainability

Short description:
Innovation researchers and practitioners are increasingly interested in reframing ecological and societal challenges as opportunities for innovation. In this track we explore recent advances towards the broader field of sustainability-oriented innovation (SOI) as well as the subthemes of circular and green technology innovation. We are keen to understand these innovation directions on the levels of products, product-service systems, and business models and are particularly interested in a better understanding of the innovation processes and related ecosystems underlying these innovation outcomes. Last but not least, we are interested in how organisational practices link into, if not impact broader sustainability transitions.

Long description:
Businesses today face increasing uncertainty due to ecological and societal challenges. Therefore, innovation researchers and practitioners are increasingly interested in reframing these challenges as opportunities for innovation. One important dimension of sustainability-oriented innovation is the product life-cycle and its closure, as also addressed in the circular economy. Moreover, sustainability and circularity often require innovation in related technologies. Therefore, we are interested in fundamental advances towards sustainability, circular, and green tech innovation processes (in the reminder simply “SOI”) on the levels of products, product-service systems, and business models. This includes, but is not limited to, the following themes:

  • How do individual firms – embedded in their value networks and innovation ecosystems – explore radical technology and product innovations and how does this contribute to sustainability transformations of industries and societies?

  • Incumbent firms frequently are locked into a specific, path-dependent trajectory. How do small and medium-sized entrepreneurial firms develop and establish radically more sustainable products, processes, and business models? How to break path dependency and create new paths?

  • SOIs are often driven by collaboration. How does managing and closing product life-cycles open up the innovation process? Which partners to engage with and how?

  • How can product-service systems be developed to overcome the environmental problems of existing product life-cycles and the related pressure of ever increasing sales volumes (e.g. closed loop chains; repair services; sharing)?

  • Often sustainability is constrained due to firms’ business models – hence, how can firms transition into more sustainable and circular business models?

  • Diffusion is one of innovation’s constituting characteristics. How to overcome commercialisation barriers when scaling-up SOIs from niche to mass market? Moreover, how do organisational-level SOI practices link into broader sustainability transitions?

  • As successful commercialisation and broader diffusion of SOI also depends on – or is restricted by – intellectual property rights (IPR) and licensing models, which open or closed IPR strategies help advance SOI for the firm and society more broadly? What is the role of IP and licensing in scaling and diffusion processes?

  • How can the Internet of Things (IoT) and smart products contribute and enable SOI?

  • How to assess, measure and benchmark sustainability impact of innovations in different phases of the innovation process?

Innovation theories targeting the individual, organisational, business model, and network/ecosystem-levels – and particularly those covering multiple levels – can be helpful for analysing innovation processes. We are open to all methodological approaches including conceptual works.

Full paper submission deadline is: 14 January 2020 - 2 pm Belgian time

For latest updates, please join us on RG:

For more information contact:
Erik Hansen -

Erik Hansen, Johannes Kepler University Linz (JKU); Klaus Fichter, University of Oldenburg; Frank
Tietze, University of Cambridge; Maryse Chappin, Innovation Studies, Copernicus Institute of
Sustainable Development, Utrecht University; Julia Schmitt, Johannes Kepler University Linz (JKU).